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December Avenue#18

Sa Ilalim ng mga Bituin (Live Album) Campaign

ClientPolaris Creatives Inc., December Avenue
Date2025-12-06
Overall #Project #104

Services Rendered

Graphic / Layout Design

Project Description

Polaris Creatives Inc. and December Avenue approached me with their vision to create a comprehensive promotional and packaging campaign for their live concert album, "Sa Ilalim ng mga Bituin (Live Album) Campaign," capturing the grandeur of their two-time sold-out 2024 concert at the SM Mall of Asia Arena.

Project Summary:

Serving as the graphic designer for this project, I developed the primary release campaigns, album artwork, and promotional announcements. Built around majestic lunar landscapes, starry nights, and immersive crowd photography by Creative Direction by Zel Bautista and Ralf Gonzales, and executed with polished typography, neon script lettering, debossed text effects, and a cohesive celestial aesthetic.

Design Concept:

Atmospheric, Cinematic, Elegant, Contemporary, Immersive, Polished.

Project Assets

Sa Ilalim ng mga Bituin (Live Album) Campaign asset 1
Sa Ilalim ng mga Bituin (Live Album) Campaign asset 2
Sa Ilalim ng mga Bituin (Live Album) Campaign asset 3
Sa Ilalim ng mga Bituin (Live Album) Campaign asset 4

Credits & Notes

Creative Direction by Zel Bautista and Ralf Gonzales