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Hale#18
Lyric Video Reels Campaign (2026)
ClientMecca Music, Hale
Date2026-05-14
Overall #Project #125
Services Rendered
Graphic / Layout DesignVideo EditingSocial Media
Project Description
Mecca Music approached me with their vision to create a lyric video reels campaign for Hale's "Toll Gate."
Project Summary:
Serving as the graphic designer, video editor, and social media manager for this project, I developed a series of dynamic lyric video reels featuring synchronized Spotify-style player and lyric overlays on blurry night drive backgrounds. built around atmospheric driving footage and photography by Bram Asuncion, and executed with smooth transitions, prominent typography cards, and immersive visual formatting tailored for social media engagement.
Design Concept:
Atmospheric, Nostalgic, Dynamic typography, Cinematic, Social-first, Immersive.
Project Assets